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Whitney “Allgood” LaRuffa grew up in rural NH where he forged his love of the outdoors and activities such as fishing, skiing, and his true love backpacking.

Jeff co-founded Singletracks with his wife Leah in 1998 and has been dedicated to sharing the mountain bike information that inspires others to take epic adventures ever since.

Equip 2 Endure covers all things self reliance and emergency preparation through gear reviews and skills training.

Today's Parent is a trusted North American destination for parenting resources, reaching six million readers monthly through inspirational storytelling, curated product recommendations and expert advice.